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10 Reasons How 2D Animation Grows Your Business

by Richard on January 28, 2026 in News

If you have spent any time watching marketing videos lately, you have probably noticed how often 2d animation shows up. There is a good reason for that. Businesses of all sizes are using animated visuals to explain ideas faster, connect emotionally, and stand out in crowded digital spaces. Whether it is a short explainer on a landing page or a full campaign on social media, 2D animation keeps proving its value.

Studios like Hatch Studios have been developing high quality 2D animated explainer videos for decades, helping brands turn complex messages into clear and engaging stories. When combined with motion graphics, 2D animation becomes one of the most versatile tools in modern marketing.

Let’s break down exactly why 2D animation continues to help businesses grow and why it remains such a smart investment.

What Is 2D Animation and Why It Matters for Business

Before diving into the reasons, it helps to answer a common question. What is 2d animation in a business context?

2D animation is the creation of movement in a two dimensional space. Characters, icons, text, and illustrations move across a flat plane rather than existing in three dimensional depth. This style works incredibly well for storytelling, education, and brand messaging because it is clear, flexible, and easy to customize.

Businesses love it because it can be playful or professional, simple or detailed, depending on the goal. That flexibility is why so many brands turn to an experienced 2D animation company like Hatch Studios to bring their ideas to life.

There’s many different forms of animation, including 3D, claymation, stopmotion, motion graphics, and more. To learn more about these, check out our animation styles page.

1. 2D Animation Explains Ideas Quickly and Clearly

Illustration of a smiling person standing with a blue bicycle, waving. They hold a yellow helmet. Stylized trees in soft blue and orange are in the background.

Attention spans are short. If a viewer does not understand your message in the first few seconds, they are gone.

2D animation is perfect for explaining concepts fast. Visual metaphors, icons, and characters guide viewers through information without overwhelming them. This makes animated explainer videos one of the most effective tools in marketing.

Hatch Studios has refined this approach through decades of experience and a proven animation process that focuses on clarity before complexity.

2. It Is Perfect for Explainer Videos That Convert

Explainer videos are one of the biggest drivers of engagement and conversions, especially for startups and growing businesses.

A well crafted 2D explainer video can introduce your product, explain your service, and build trust in under two minutes. When paired with strong narration and pacing, the visuals do the heavy lifting.

That is why companies often combine 2D animation with professional explainer video production to improve performance across websites and social platforms.

Cartoon man in a suit leans on a cubicle in a bright office, smiling confidently. Behind are a bicycle, computer, lucky cat figurine, and cactus.

3. Motion Graphics Enhance 2D Animation Even Further

Motion graphics are a close cousin of 2D animation and often work hand in hand with it.

Animated text, icons, charts, and transitions help reinforce key points and guide the viewer’s eye. Motion graphics are especially useful for data driven messaging and brand focused storytelling.

Hatch Studios blends these elements seamlessly through its motion graphics production services, creating visuals that feel modern and polished without being distracting.

4. 2D Animation Fits Almost Any Industry

Animated woman with long hair in a pink top holds a jar of pills and a phone, looking curious. She stands in a kitchen near a window.

One of the biggest strengths of 2D animation is its adaptability.

From healthcare and finance to education and technology, animated visuals can be tailored to fit any industry. Characters can be realistic or abstract. Visuals can be playful or serious. The tone always matches the brand.

This is why Hatch Studios works across a wide range of sectors showcased on their animation industries page.

5. It Strengthens Brand Identity

Strong brands are consistent brands.

2D animation allows you to build a recognizable visual language using colors, characters, typography, and motion style. Over time, audiences start to associate that look and feel with your business.

With access to a wide range of 2d animation styles, Hatch Studios helps brands develop animations that feel unique rather than generic.

Illustration of a tall, arch-windowed building with glowing yellow lights. A man and woman in formal attire walk towards it, conveying elegance and anticipation.

6. 2D Animation Is Cost Effective and Scalable

Compared to many forms of live action or advanced 3D visuals, 2D animation is often more budget friendly while still delivering high impact.

Once assets are created, they can be reused, updated, or expanded for future campaigns. This scalability makes working with a reliable 2d animation agency a smart long term decision.

7. It Performs Exceptionally Well on Social Media

Illustration of a doctor and patient in discussion. Both are outlined simply in red, with the text "Problem-solve with patients" beside them.

Social platforms reward content that keeps people watching.

Short animated clips, looping visuals, and motion graphics perform extremely well on platforms like LinkedIn, Instagram, and YouTube. 2D animation is especially effective here because it communicates quickly, even without sound.

Many brands pair animated content with marketing video production to create campaigns that are both eye catching and easy to share.

8. Training and Internal Communication Improve

2D animation is not just for external marketing.

Animated training videos help employees understand processes, policies, and workflows more clearly. Visual learning improves retention and reduces confusion, especially for complex topics.

This is why many organizations invest in animated content alongside training video production and corporate video production.

Cartoon boy with dark hair, smiling in a colorful bedroom. Walls are blue with yellow accents. Model airplanes hang from the ceiling, evoking a playful vibe.

9. There Are Many Types of 2D Animation to Choose From

One reason 2D animation stays relevant is the variety of styles available. Some of the most popular include:

Character based animation for storytelling and brand personality
Motion graphics focused animation for data and messaging
Whiteboard style animation for education and training
Icon driven animation for clean and modern explainers
Illustrated animation for custom artistic visuals

Hatch Studios works across all of these styles and more, producing custom 2d animations that fit specific goals and audiences. You can explore real examples on their work page.

10. Experience Matters More Than Ever

animation production delivery

Tools are easier to access than ever, but quality still comes down to experience.

A seasoned 2d animation company understands pacing, storytelling, sound design, and brand alignment. Hatch Studios has been producing animated content for decades, combining creative insight with technical expertise.

Their full range of animation services ensures that projects are handled from concept to final delivery with consistency and care.

2D Animation Works Even Better When Combined With Other Services

Many of the strongest campaigns combine 2D animation with other forms of visual production.

For example, animated logos from 3D logo production can complement 2D visuals. Product showcases from product video production can integrate animated explainers. Even advanced elements from visual effects production can enhance certain scenes.

This hybrid approach allows brands to stay flexible and creative without losing consistency.

Illustration of a smiling family with blue hair and a friendly syringe character, standing on a street with colorful houses; conveys a cheerful and inviting mood.

Staying Ahead With the Right Creative Partner

Animation trends change, but the core value of 2D animation remains the same. It helps businesses communicate clearly, connect emotionally, and grow confidently.

Hatch Studios continues to share insights, trends, and inspiration through its blog, helping brands stay ahead of the curve.

If you are thinking about adding animation to your marketing strategy or improving what you already have, starting a conversation through their contact page is a smart move.

Final Thoughts

A cartoon woman in winter clothes checks under a car hood in a snowy forest setting. She's holding a dipstick, appearing focused and engaged.

2D animation is not outdated. It is timeless.

When used thoughtfully, it becomes one of the most powerful tools a business can use to explain ideas, build trust, and drive growth. Combined with motion graphics and strong storytelling, it consistently delivers results across industries and platforms.

With decades of experience and a deep understanding of visual communication, Hatch Studios continues to help brands unlock the full potential of 2D animation. Want to learn more? Give us a shout today.