10 Brilliant Tips on How to Create Engaging Training Videos

A great training video can make the difference between employees who feel confident and informed and employees who feel confused or disengaged. In today’s fast paced workplaces, people expect learning to be clear, visual, and easy to digest. That is why animated training videos have become such a powerful tool for businesses, organizations, and institutions of all sizes.

When done well, video training keeps attention, improves retention, and saves time. When done poorly, it becomes background noise that learners click through as fast as possible. The good news is that creating engaging training content is very achievable with the right approach and the right creative partner.

Below are ten practical tips to help you create training videos that people actually want to watch, along with insight into how Hatch Studios has been producing high quality training content for decades.

1. Start With Clear Learning Goals

Before you think about visuals, animation, or style, you need to know exactly what the viewer should learn. Every effective training video starts with a clear purpose.

Ask yourself what the learner should be able to do after watching. Is it understanding a process, following safety guidelines, or learning how to use software. Keeping the goal tight helps avoid information overload and keeps the message focused.

This approach is a core part of strong training video production and it is something experienced studios prioritize early in the process.

2. Keep It Short and Focused

Attention spans are real. Even the most motivated employees struggle with long videos that try to cover too much at once.

Breaking content into short modules makes video training easier to follow and easier to revisit later. A series of shorter videos often performs better than one long presentation style video.

Corporate training videos work best when each piece covers one topic clearly and efficiently.

3. Use Animation to Simplify Complex Ideas

Animation is especially powerful for training because it turns abstract or technical ideas into clear visuals. Processes, systems, and workflows are much easier to understand when viewers can see them unfold on screen.

Animated training videos also allow you to show scenarios that are difficult or expensive to film. This flexibility is one reason animation has become a go to solution for modern training content.

Studios like Hatch Studios specialize in using animation to clarify information rather than distract from it.

4. Design for Your Audience

Not all training content should feel the same. A safety video for a manufacturing team should look and sound different from onboarding content for a tech startup.

Understanding your audience helps guide tone, pacing, and visual style. This is where working with experienced training video production companies can really pay off.

Hatch Studios explores audience needs during discovery and strategy sessions to ensure the final video feels relevant and approachable. You can learn more about their background on the Hatch Studios website and their story on the about page.

5. Choose the Right Animation Style

Animation style plays a huge role in engagement. Clean motion graphics may work well for corporate compliance content, while character driven animation might be better for onboarding or soft skills training.

Hatch Studios offers a wide range of styles which you can explore on their animation styles page. Matching the style to the message helps learners stay engaged and improves information retention.

6. Make It Visually Consistent

Consistency builds trust. Using the same colors, typography, and visual language across your corporate training videos helps reinforce your brand and makes the learning experience feel cohesive.

Consistency also makes it easier for learners to recognize and navigate training content. This is especially important for larger training libraries.

Strong corporate training video production treats design as part of the learning experience, not an afterthought.

7. Use Motion Graphics With Purpose

Motion should support the message, not overwhelm it. Simple transitions, clear icons, and thoughtful pacing help guide the viewer’s attention.

Hatch Studios has decades of experience creating purposeful motion design through their motion graphics production services. Their focus is always on clarity and communication rather than flashy effects.

This balance is essential for effective video training.

8. Plan Your Script Carefully

A strong script is the backbone of any successful training video. It should be conversational, clear, and direct.

Avoid jargon when possible and speak to the learner like a real person. A friendly tone keeps viewers engaged while still delivering important information.

During training video production, scripting is often where the biggest gains in clarity happen.

9. Work With a Proven Production Process

A smooth process leads to better results. Clear milestones, feedback rounds, and collaboration help keep projects on track and aligned with goals.

Hatch Studios follows a structured workflow that clients appreciate. You can see how it works on their animation process page.

This approach is especially helpful for large organizations managing complex corporate training video production projects.

10. Partner With an Experienced Studio

Perhaps the most important tip is choosing the right creative partner. Training content is an investment and experience matters.

Hatch Studios has been producing training and educational content for decades, working across industries and formats. Their expertise spans 2D animation production, 3D animation production, and a full range of animation services.

They have worked with clients in many sectors which you can explore on their animation industries page, and their portfolio on the work page shows real world examples of effective training content.

Why Experience Matters in Training Video Production

Not all training videos are created equal. Experienced teams understand how adults learn and how to design content that supports that learning.

Training video production companies with a long track record bring insight into pacing, structure, and visual communication that newer teams may lack.

Hatch Studios also shares industry insights and trends through their blog, which reflects their ongoing commitment to quality and innovation.

Measuring Success and Improving Over Time

A good training video does not end at launch. Gathering feedback, tracking completion rates, and updating content as needed helps keep training relevant.

Animated content is especially flexible since updates can be made without reshooting footage. This makes animated training videos a smart long term solution.

When paired with a strong strategy, video training continues to deliver value well beyond the initial rollout.

Getting Started With Hatch Studios

If you are planning new training content or updating existing materials, working with an experienced studio can make the process smoother and more effective.

Hatch Studios works closely with clients from concept to delivery, helping transform complex information into engaging learning experiences. You can start a conversation through their contact page to discuss your goals and ideas.

Final Thoughts

Creating engaging training content does not require reinventing the wheel. It requires clarity, thoughtful design, and a focus on the learner.

By following these ten tips and partnering with experienced professionals, organizations can create training videos that inform, engage, and inspire. With decades of experience in training video production, Hatch Studios continues to help businesses deliver learning content that works.

Ready to get your animated explainer started? Get in touch with us today!.