Covid-19 results in animation boom
With the devastating effects of the Covid-19 virus closing down most, if not all businesses and facilities, advertisers have since turned to animation.
Renting out film studio space for shooting live action is no longer an option due to social distancing measures. Actors are unavailable due to personal safety concerns and film equipment facilities are legally obliged to remain closed.
Hatch Studios has seen a large increase in animation projects these days due to these factors. Animation doesn’t require productions studio rental space, human-to-human contact, and can be produced 100% remotely via the internet.
Previously outlined videos requiring actors can be easily adapted to use 2D characters while product film and photo shoots are perfectly replaced with photorealistic 3D renders.
If you are interested in advertising these days, consider the animation approach as not only a viable alternative, but also as a more cost-effective solution.