Archive | 2D Animation

Bimbo Bear 2D

It is always a challenging taking an established 3D character and developing its 2D counterpart. Pigeon Brands approached Hatch Studios for help in achieving this after the success of the expanded 3D poses and expressions. The result is a beautiful and accurate 2D representation which could be used for current and future marketing promotions. Careful […]

Scuba

A super fun spot developed by Hatch Studios in combination with McCann Canada for MasterCard, promoting their Capital One Costco card. Had a great time working with the agency on this one.

Walker

A beautiful new piece developed for Kids Help Phone by our talented design director, John JH Lee! This is one of two!

Kat

A beautiful new piece developed for Kids Help Phone by our talented design director, John JH Lee! This is two of two!

Battery Life Or Death

One of 7 short 2D animated clips developed for GoodWrench, explaining winter driving safety and procedure. Make sure to check out the others below!

Too See Or Not To See

One of 7 short 2D animated clips developed for GoodWrench, explaining winter driving safety and procedure. Make sure to check out the others below!

Getting Unstuck

One of 7 short 2D animated clips developed for GoodWrench, explaining winter driving safety and procedure. Make sure to check out the others below!

Keeping Warm

One of 7 short 2D animated clips developed for GoodWrench, explaining winter driving safety and procedure. Make sure to check out the others below!

Oil Essentials

One of 7 short 2D animated clips developed for GoodWrench, explaining winter driving safety and procedure. Make sure to check out the others below!

Why Winter Tires

One of 7 short 2D animated clips developed for GoodWrench, explaining winter driving safety and procedure. Make sure to check out the others below!

Winter Survival Tips

One of 7 short 2D animated clips developed for GoodWrench, explaining winter driving safety and procedure. Make sure to check out the others below!

Pupa

Pupa is the story about a boy who is about to begin puberty. His body is ready to make a physical transformation, but in his eyes every grownup is a hideous monster. He fears that he will turn into one of them. Pupa was developed using 2D classical animation techniques. It made the rounds in […]

Commuting

A fun, sarcastic and brilliantly executed 2D spot with some great humour developed for Workopolis Canada.

How To Find The Right Job

A fun, sarcastic and brilliantly executed 2D spot with some great humour developed for Workopolis Canada.

Getting A Job

A fun, sarcastic and brilliantly executed 2D spot with some great humour developed for Workopolis Canada.

Following Up

A fun, sarcastic and brilliantly executed 2D spot with some great humour developed for Workopolis Canada.

Office Etiquette

A fun, sarcastic and brilliantly executed 2D spot with some great humour developed for Workopolis Canada.

References

A fun, sarcastic and brilliantly executed 2D spot with some great humour developed for Workopolis Canada.

Office Romance

A fun, sarcastic and brilliantly executed 2D spot with some great humour developed for Workopolis Canada.

Train

Hatch finds a balance between 2D and motion graphics for Balance Bar with this beautifully executed 2D animated spot.

Mighty Packs

A gorgeous multi-media spot created for All to promote their Mighty Packs laundry detergent. This spot has a clever mix of just about everything including 3D animation, 2D animation, motion graphics, illustration and design.

Poutition

This was a YouTube video created by Hatch Studios Ltd. for Wendy’s Canada. The style features a distinctly crude Monty Python feel with snappy timing and lively animation.

Brainscan

A spot created for the Alzheimer’s Society of British Columbia that has received numerous mentions in the media including a spot in SHOOT Online’s quarterly top ten.

You And The Flu 2

An informational video animated by Hatch Studios to inform Canadians about how the flu makes you sick.

Steamroller

This is one of five :15 second comedic spots developed for Motrin and created by Hatch Studios Ltd. The spots feature ‘Motrin’ battling it out with ‘Pain’, in amusing situations reminiscent of the old spy vs. spy comics. There were some technical challenges in creating these spots due to the previously-set graphic render that which […]

Mallet

This is one of five :15 second comedic spots developed for Motrin and created by Hatch Studios Ltd. The spots feature ‘Motrin’ battling it out with ‘Pain’, in amusing situations reminiscent of the old spy vs. spy comics. There were some technical challenges in creating these spots due to the previously-set graphic render that which […]

Cannon

This is one of five :15 second comedic spots developed for Motrin and created by Hatch Studios Ltd. The spots feature ‘Motrin’ battling it out with ‘Pain’, in amusing situations reminiscent of the old spy vs. spy comics. There were some technical challenges in creating these spots due to the previously-set graphic render that which […]

Boulder

This is one of five :15 second comedic spots developed for Motrin and created by Hatch Studios Ltd. The spots feature ‘Motrin’ battling it out with ‘Pain’, in amusing situations reminiscent of the old spy vs. spy comics. There were some technical challenges in creating these spots due to the previously-set graphic render that which […]

Arrow

This is one of five :15 second comedic spots developed for Motrin and created by Hatch Studios Ltd. The spots feature ‘Motrin’ battling it out with ‘Pain’, in amusing situations reminiscent of the old spy vs. spy comics. There were some technical challenges in creating these spots due to the previously-set graphic render that which […]

You And The Flu 1

An informational video animated by Hatch Studios to inform Canadians about the flu shot.

Ella The Elephant

Ella The Elephant is a character based on the books by Carmela D’ Amico & Steven Henry (né D’Amico). Although this was created in 3D, it was rendered and processed to look more 2D. One of the most challenging parts was achieving a similar texture and line-work to that of the book. The result is […]

Wingin It

Angels come to earth in the opening credits for Temple Street Production’s TV show “Winging It”.

Met

A beautifully animated spot showcasing Scotiabank’s Met, live in HD.

Frames

A simple clean graphic treatment of hand drawn frames composited and tracked around each of the women’s faces. Also a cg rendered water effect to demonstrate the moisture retaining strength of the product.

The Alveus

A comic book short for the band Alpha Galates. A violent incident at a museum suggests there are ancient and evil forces afoot…

Topography

Lexus “Topographical” was produced to introduce Lexus’ new GX SUV model. The creative idea was to replace the environment with a computer generated topographical elevation map. The live action was shot in the desert mountains near Los Angeles using a helicopter. Lexus “Topographical” was created by first tracking the live action footage using Boujou. The […]

Shift Reality

Toyota Matrix “Shift Reality” was a spot just recently completed in under 1 month for both cinema and television broadcast. The concept was to show an animated commercial in which Toyota’s new car accelerates to such high speeds that the air resistance ‘peels’ off the animation thus revealing the live-action vehicle underneath. We then follow […]

Cameroon

“Cameroon” was a combination of traditional animation, computer animation, and heavy graphic design, all carefully coordinated together to create a powerful and bold spot for Puma. The environment was first built in 3D, whereupon camera moves were planned out and then printed out as layouts for the traditional animators to work with. For scenes during […]

BubbaXtreme

BubbaXtreme was yet another spot created for Mexico. It involved both traditional and computer animation, both interacting with live action. The product, a lollipop, had to be built in 3D for a 3 second product demo featured halfway through the spot. The lollipop actually proved to be quite challenging due to the translucent nature of […]

Splat

This was a short which was created specifically to be aired at the Ottawa Animation Festival in 1999. Since then, it has won one award and been nominated for another. (For more info see awards). The short is a promo for a show called “Splat”, which is shown on the Cartoon Network and promotes talent […]

Murphy The Rat

“Murphy The Rat” was a pitch for a television series pilot that was in production several years ago. It involved modeling, posing and animating several characters, some of which are shown below. In particular, it’s interesting to note Mental Ray’s stunning toon-tracing technology here going all the way back to 1998. Not only is the […]