Betty Crocker
"Fruit Snacks"
Completed July 13, 2010

These :10 tags were produced at Hatch Studios Ltd. for Betty Crocker Canada featuring Shrek, Scobby Doo, Dora and Spiderman Fruit Snack gummies.

This project involved multiple partners due to the various trademarked characters so not only were approvals received from Betty Crocker, but also from each respective partner, thus requiring a somewhat lengthy approval process. There were heavy restrictions imposed on what the characters could and could not do so we had to rely strictly on fun and lively character animation to capture the viewer’s interest. Each box is animated in the style of the respective character it represents.


Directed by Richard Rosenman
Exec. Produced by Randi Yaffa
Produced by Holly Nichols
Modeled by Rowan Simpson
Animated by Kevin Vriesinga
Lighting, rendering and compositing by Florin Besleaga

Produced at Hatch Studios Ltd.

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