Hatch Studios was approached by Sinking Ship Entertainment to assist with the development of an exciting, colorful and impactful promotional logo for their forthcoming Dino Dex series. Using 3D animation, Hatch recreated the Dino Dex logo set in a pre-historic tropical environment, featuring a stone carved “Dex” logo. The “Dino” portion drops in and cracks open the stone revealing beautiful and exotic amethyst minerals. Hatch was only responsible for the end logo portion seen in the video here.

This spot was modeled and animated in 3dsmax, rendered with Redshift 3D and composited with After Effects.