Archive | Tide


This was a straight forward 3D demo that was produced to showcase Tide’s new cleaning product. This spot was modeled and animated with 3D Studio MAX, rendered with VRay 1.09 and composited with After Effects.


“Lemonorama” was a 10 second spot introducing Tide’s new lemon-scented laundry detergent. The director wanted a crisp, clean, and fresh looking style to reflect the product, which is evident through the use of the bold white and yellow color palette used throughout the sequence. The lemons and slices were created in 3D and rendered with […]