Archive | PurposeBuilt Brands

Green Gobbler

PurposeBuilt Brands approached Hatch Studios with a two-pronged task. First, update their 2D Green Gobbler character to a more modern design that would better represent the brand. Secondly, develop a 3D version of the Green Gobbler for various types of marketing purposes, including it’s debut appearance in a 3D animated commercial. The result is a […]

Green Gobbler Design

Hatch Studios was asked to redesign PurposeBuilt Brands’ Green Gobbler mascot in an effort to make it more approachable. Hatch Studios’ expertise in character development led to a number of important changes which ultimately reshaped the character as friendlier and less aggressive. Subtle details such as adding pupils to the eyes, adjusting the frown, revising […]