PurposeBuilt Brands
"Green Gobbler Design"
Completed July 20, 2022

Hatch Studios was asked to redesign PurposeBuilt Brands’ Green Gobbler mascot in an effort to make it more approachable. Hatch Studios’ expertise in character development led to a number of important changes which ultimately reshaped the character as friendlier and less aggressive. Subtle details such as adding pupils to the eyes, adjusting the frown, revising the toxic green color, and reshaping the body, all led to an improved character design better representing their product branding.

This project was design on paper and afterwards developed in Illustrator.


Created by Richard Rosenman
Illustrated by Dave Franciosa

Produced at Hatch Studios Ltd.

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