California Thai
Completed February 22, 2018

Hero Technologies approached Hatch Studios to develop an animated video for California Thai’s menuboards, spanning 4X landscape format HD screens. In addition to this, there were various menuboards created for their digital signage. With the booming industry switch over to digital signage, dynamic animation sets a typical menuboard apart from the others.

The movie was created with purchased green-screen stock footage of a walking elephant combined with elegant motion graphics. The full-screen movie was 7680×1080 which was then split into four single-screen movies of 1920×1080. Afterwards, a portrait version was also produced. The version presented here is a single-screen 1080p crop of the portrait version.


Created by Richard Rosenman

Produced at Hatch Studios Ltd.