Wakefield Canada approached Hatch Studios to develop an engaging corporate video for their 2016 presentation. This would involve a vehicle assembling itself from the ground up, with segments that could be paused during the speech. The result is a Ford GT40 3D model that was broken up into ‘chunks’ and then animated. Dynamic motion graphics typography was added afterwards to hit home certain key points from the presentation.
You can also check out the Ford GT40 production prints here.
Directed and created by Richard Rosenman
Produced at Hatch Studios Ltd.