Archive | Nestlé

Nesquik Less Sugar

This was a short tag created at Hatch Studios Ltd. for Nestle Canada featuring the Nesquik bunny for the first time in 3D. Because we wanted to ensure consistency with the historical 2D version, we rendered the character using a hybrid 2D / 3D shader, complete with accentuated outlines. Fur was avoided in order to […]

Aero Bubbles

This recently-completed animated sequence was produced by Hatch Studios Ltd. for Nestle Canada’s new Aero “Bubbles” campaign. This :20 spot is a Facebook targeted ad in which users can send an animated message to their friends with a dynamically-embedded message and Google maps screenshot of their location. Modeled and animated using 3dsmax 2009, rendered with […]

Nesquik Grow Up

This was a short tag created at Hatch Studios Ltd. for Nestle Canada featuring the Nesquik bunny for the first time in 3D. Because we wanted to ensure consistency with the historical 2D version, we rendered the character using a hybrid 2D / 3D shader, complete with accentuated outlines. Fur was avoided in order to […]

KitKat Poster

This is print ad produced at Hatch Studios Ltd. for Nestle “KitKat”. The purpose of this print was to simulate claymation with CGI effects. This was accomplished through the use of special techniques such as simulated clay sculpting in ZBrush and bump map detailing in 3dsmax. Details such as fingerprints embedded in the ‘clay’ were […]