These are a set of fourteen recently completed backgrounds created at Hatch Studios Ltd. for the agency Mighty @ Bensimon/Byrne. They were developed for the new 2006 version of the highly-successful anti-smoking campaign website commissioned by the Government of Ontario.
These backgrounds were not only a great deal of fun to work on, but the guys at Mighty were extremely talented in Flash development and a pleasure to work with. Once the interactive elements were put together on their end, the site proved to be a creative and technological wonder.
Each of the rooms were color graded in a specific hue to reflect the mood and atmosphere of the environment.
These backgrounds were created with 3dsmax 8.0, rendered with VRay 1.47.03 and composited with After Effects. The interactive elements were created with Flash.
Directed by Richard Rosenman
Exec Produced by Randi Yaffa
Modeling by Joel Mongeon
Texturing, lighting, rendering & compositing by Richard Rosenman
Produced at Hatch Studios Ltd.