This is one of five :15 second comedic spots developed for Motrin and created by Hatch Studios Ltd.
The spots feature ‘Motrin’ battling it out with ‘Pain’, in amusing situations reminiscent of the old spy vs. spy comics. There were some technical challenges in creating these spots due to the previously-set graphic render that which is not complimentary of 3D characters. As a result, the characters were developed in a layering method which allowed the eyes and mouth, for example, to be sitting in front of the face as opposed to on it. This treatment allowed the poses and facial expressions to be developed specifically for the camera while providing endless amounts of cheating for the dynamic animation. Similarly, Pain’s spikes were not attached to the body so that they could be manually rearranged to create a strong silhouette.
Directed by Richard Rosenman
Exec Produced by Randi Yaffa
Produced by Holly Nichols
Modeling by Wendy Rozycki
Rigging and animation by Kevin Vriesinga
Lighting and rendering by Florin Besleaga
Typography by Larissa Ulisko
Compositing by Richard Rosenman
Produced at Hatch Studios Ltd.