Astral Media
"Station ID Tags"
Completed August 15, 2008

These are a series of animated ID tags created by Hatch Studios Ltd. for Astral’s broadcasting campaign. They feature the Z-Tele logo transforming into a living TV machine, as well as collapsing into the logo once more.

This project is part of a series of projects for Astral, all of which can be seen in the “Similar Projects” section to the right.

The screens were mapped with a cyan-colored image that was later replaced with live-action footage having been tracked using Max2AE. Camera and tracking information was exported from 3dsmax and imported into After Effects where the screen mapping was applied to animated planes. Additional passes such as reflections were then applied on top of the footage for added realism. The movie seen here is without the mapped footage.


Directed by Richard Rosenman
Exec. Produced by Randi Yaffa
Produced by Holly Nichols
Modeling by Rowan Simpson
Rigging by Kevin Vriesinga
Animation by Dave Crispino
Lighting, rendering & compositing: Richard Rosenman

Produced at Hatch Studios Ltd.

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