Arm & Hammer
"Sensitive Gel"
Completed April 26, 2010

A simple but elegant spot recently created at Hatch Studios Ltd. for Arm & Hammer Sensitive Toothpaste combining clean 3D animation with graphic 2D motion graphics and design.


Directed by Richard Rosenman
Exec. Produced by Randi Yaffa
Produced by Anne Deslaurier
Modeled by Rowan Simpson, Chris Crozier
Animated by Dennis Chan
Lighting & rendering by Florin Besleaga
Compositing by Larissa Ulisko

Produced at Hatch Studios Ltd.