NBTY New York approached Hatch Studios to develop an interactive webpage for Osteo Bi-Flex’s “Ingredients” component. The concept involved developing a modernized, high-tech joint image that the user could interactively rollover and learn about the biology of a joint.
The image was first developed and afterwards the HTML code was implemented. The rollover selections were done with SVGs. It was a pleasure working with the NBTY team.
The final interactive web page can be accessed here: http://www.osteobiflex.com/what-is-inside/
Directed by Richard Rosenman
Produced at Hatch Studios Ltd.