Archive | Print
MEDATech, a technology company that designs and builds electric powertrain systems, reached out to Hatch Studios for assistance in developing professional high-quality 3D renders of their products for their 2024 brochure catalogue. In specific, there were three models requiring representation: The Hiab RodBot, the SafeGrip and the WS6000. The CAD models were supplied by Medatech, […]
Hatch Studios was asked to redesign PurposeBuilt Brands’ Green Gobbler mascot in an effort to make it more approachable. Hatch Studios’ expertise in character development led to a number of important changes which ultimately reshaped the character as friendlier and less aggressive. Subtle details such as adding pupils to the eyes, adjusting the frown, revising […]
Havas Health approached Hatch Studios to assist in developing a 3D patient caricature for the Jardiance brand of diabetes medication. The caricature needed to be friendly, personable, approachable, and designed using a modern 3D aesthetic. The resulting high resolution 3D renders were to be used for marketing purposes. This project was modeled with 3ds Max, […]
This project examines the possibilities of using Particle Flow to generate hundreds of thousands of cubes and displacing them according to any given texture. The intensity of every pixel determines the cube displacement, and the color is mapped accordingly. The use of 3D graphics for beautiful, abstract imagery opens up endless possibilities for unique, seldom-seen […]
Hatch Studios was commissioned to produce several high-resolution, photorealistic 3D vehicle renderings of the Toyota Tundra TRD 2018 pickup truck. The result is a series of striking images showcasing the Tundra’s highlighted features. This project was textured and lit in 3ds Max, rendered with Redshift and color-corrected with Photoshop.
Counteract approached Hatch Studios to assist them with their product catalog redesign. This included producing high-quality 3D renders of all their products to replace their photographic counterparts. The result is beautiful, photorealistic high resolution renders that bring consistency across the board by using a unified presentation format. This project was developed with 3ds Max, rendered […]
It is always a challenging taking an established 3D character and developing its 2D counterpart. Pigeon Brands approached Hatch Studios for help in achieving this after the success of the expanded 3D poses and expressions. The result is a beautiful and accurate 2D representation which could be used for current and future marketing promotions. Careful […]
Pigeon Brands approached Hatch Studios for help redesigning and expanding Bimbo Bear’s existing collection of body poses, for the prestigious Bimbo brand. The requirements were to develop a brand new set depicting a vast array of varying character poses which were to be as dynamic as possible. The result is 22 new beautiful 4K 3D […]
Pigeon Brands approached Hatch Studios for help redesigning and expanding Bimbo Bear’s existing collection of facial expressions, for the prestigious Bimbo brand. The requirements were to develop a brand new set depicting a vast array of varying character emotions which were to be as dynamic as possible. The result is 12 new beautiful 4K 3D […]
This project contains a collection of various logos developed in 3D. Some of these are conceptual in nature while others fairly complete. Additionally, these were all animation-ready. 3D will always offer superior results when compared to 2D. Benefits include beautiful lighting, stunning shadowing and dynamic perspective. Hatch Studios provides quick turnarounds on cutting-edge 3D logo […]
These were creative prints developed for Power, showcasing their XoRise Phantom trainers. The creative called for a hi-tech, experimental and abstract style. This project was created using a combination of photographic comps and 3D elements, all composited, color corrected and processed in Photoshop.
This production print was developed to generate physically-accurate gemstones in 3D. The render features a high number of raytracing levels so as to properly simulate light behavior with regards to reflection and refraction. In addition, this was rendered with dispersion features which accurately simulates the breakup of light wavelengths when passing through certain materials. This […]
The feelgood family developed for promotional marketing material for Balance Bar.
A series of Blackberry 10 product visualization prints developed for the pre-superbowl fan spot (see link below). Created with 3dsmax, VRay and composited with Photoshop.
Fragmentarium is an open source, cross-platform IDE for exploring pixel based graphics on the GPU, by Mikael Hvidtfeldt Christensen. Fragmentarium uses GLSL and harnesses the power of the GPU which renders hundreds, if not thousands, of times faster than CPUs. This is because GPUs have hundreds or thousands of processing cores while CPU’s currently have […]
This is a high-resolution promotional poster print developed for Nabisco. This was a mix of 3D for the character combined with photography for the background plate. This project was created with 3ds Max, rendered with VRay and composited with Photoshop.
This is a large format CGI poster print created at Hatch Studios Ltd. for Export ‘A’ Canada. This poster was created with 3ds Max, rendered with VRay and composited with Photoshop.
This was an ultra high resolution print created by Hatch Studios using a combination of 3D and photo-elements in a short turnaround. Stock photography was purchased for the various elements which were then cut out and carefully color-corrected / processed in Photoshop for proper integration into the composite. Correcting the lighting in the various images […]
These are a set of two Ester-C production prints created for various magazine, newspaper and internet ads created at Hatch Studios Ltd. The original ad(s) can be seen at the bottom via the links. These prints were modeled with Silo & 3dsmax, posed with 3dsmax, lit and rendered with VRay 1.5 RC3, and composited with […]
Ester-C “Billboard” is a follow-up sixth spot to the previous set recently created at Hatch Studios Ltd. It features two comedic Orange characters that were developed and created at Hatch for the branding of the new vitamin product. This is a high resolution poster developed in conjunction with the spot.
These images were creating using 3dsmax’s Particle Flow to generate chaotic particles within polygonal objects which were then traced with Anselm von Seherr’s Particle Flow tracer script. They were afterwards composited, processed and color corrected within Photoshop.
This is a high resolution promotional print for the Ella The Elephant project developed by Hatch Studios. This print was created with 3ds Max, rendered with VRay and composited with Photoshop.
The Mandelbulb is a stunning three-dimensional analogue of the Mandelbrot set, constructed by Daniel White and Paul Nylander using spherical coordinates. The Mandelbulb is generally rendered using raymarching & distance estimation (DE) functions. A ray is cast outwards in z space from each pixel and incrementally ‘marched’ forward by varying step amounts until it hits […]
Toblerone “Tuxedo Print” is a magazine print created by Hatch Studios Ltd. to accompany our other Toblerone prints (see similar projects). Like our heavily stylized spot, this print features a stylized character wearing a Toblerone-like tie in an equally stylized environment. Like the other prints, the tie appears to have the Toblerone bite taken out […]
These are three poster prints recently completed for Ford at Hatch Studios Ltd. The prints continue to carry the Ford “Holodeck” commercial theme.
Toblerone “Matterhorn Print” is a magazine print created by Hatch Studios Ltd. to accompany our other Toblerone prints (see similar projects). Like our heavily stylized spot, this print features a stylized Matterhorn mountain with an equally stylized character. Like the other prints, the Matterhorn appears to have the Toblerone bite taken out of it.
This is a set of experimental 3D fractals generated with various software applications for the technical and creative exploration of computer generated abstract mesh creation. All of these beautiful and sophisticated fractals belong to the quaternion, hypercomplex, cubic Mandelbrot, complexified quaternion and octonion renderings of the Mandelbrot and Julia sets. Some others are based on […]
These are production prints from the “Ford Holodeck” project, created at Hatch Studios Ltd.
Toblerone “Shoe Print” is a magazine print created by Hatch Studios Ltd. to accompany our other Toblerone prints (see similar projects). Like our heavily stylized spot, this print features a stylized shoe in an equally stylized Toblerone shoe store where the heel appears to have the Toblerone bite taken out of it. This print was […]
These are production prints from the “Ford White Room” project, created at Hatch Studios Ltd.
This high-resolution promotional print was developed in-tune with the Robin Hood County Fair project. This spot was created with 3dsmax 9.0, rendered with VRay 1.5 SP2 using modern global illumination lighting technology in combination with traditional computer graphics lighting techniques, and composited with Photoshop.
These are production prints of the car from the Toblerone “Christmas” spot, produced at Hatch Studios Ltd.
Toblerone “Tree Print” is a magazine print created by Hatch Studios Ltd. to accompany our latest Toblerone Christmas Spot. Like the spot, this print features four stylized characters in an equally stylized Toblerone world where our Christmas tree appears to have the Toblerone bite taken out of it. This print was modeled with Silo and […]
This high-resolution promotional poster print was developed in a very short turnaround for Minute Maid. It features a quirky disco settings complete with disco-ball and funky wallpaper. It was created predominantly in 3D so that we could maintain consistent and dynamic lighting. It was composited in Photoshop where heavy color correction and post-processing was performed.
This is a high resolution promotional print developed for Canadian Tire for use with their marketing material. This project was created with 3ds Max, rendered with VRay and composited with Photoshop.
These are production prints of the “Pimp My Ride” combine for the :10 second Kraft Dinner tag created at Hatch Studios Ltd.
These are production prints of the Ford Fusion for the Ford “Thrill Ride” spot created at Hatch Studios Ltd.
This is a gorgeous model of the very prestigious Ferrari Enzo graciously posted for free on Turbosquid by “Heggy”. I finished off the missing pieces, re-textured it, and set-up a production print lighting rig. Thanks to “Heggy” for giving the CG community such a fantastic model to play with.
Billy Bob Boone was originally created for CGTalk’s “Strange Behavior” competition, in an attempt to capture oddity through expression. Billy Bob has also been published in this month’s “3D Creative” magazine! To download the free version, please click here. He was created using ZBrush, textured with 3dsmax, and rendered with VRay. The clothing and background […]
A high resolution poster print developed for Samsung of their new, portable MP3 player.
Quaker Chewie Granola Bars modeled in 3D for a production demo. A store interior was developed for the setting. Modeled with 3dsmax, rendered with VRay and composited with Photoshop.
These are various conceptual prints created during the development of the Siggraph 2007 showcase demo produced for Autodesk Media & Entertainment (M&E) at Hatch Studios Ltd. The premise was to create a sophisticated menu system symbolizing Autodesk’s various M&E market and product lines. The demo features three main sections: Film, Design, and Games, each of […]
This is print ad produced at Hatch Studios Ltd. for Nestle “KitKat”. The purpose of this print was to simulate claymation with CGI effects. This was accomplished through the use of special techniques such as simulated clay sculpting in ZBrush and bump map detailing in 3dsmax. Details such as fingerprints embedded in the ‘clay’ were […]
This is a photo composite matte painting created for CGTalk’s Matte Painting Challenge, Natural History Museum. The objective was to take the supplied image plate and develop it into a fantasy landscape centuries from now in which nature has completely taken over. There were three main stages to complete: The removal of all people and […]
The following images are vehicle prints created during the production of the Ford Accessories commercial at Hatch Studios Ltd. They were developed as presentation prints during the final stages of the 3D vehicle modeling & texturing in order to determine if there were any inconsistencies between the CG model and the real car.
The following images are vehicle prints created during the production of the Ford “Built To Handle” commercial at Hatch Studios Ltd. They were developed as presentation prints during the final stages of the 3D vehicle modeling & texturing in order to determine if there were any inconsistencies between the CG model and the real car.
Gorgeous poster-sized print created for the “Built to Handle” Ford campaign. Please see below for a link to the original spot.
The following images are vehicle prints created during the production of the Ford Accessories commercial at Hatch Studios Ltd. They were developed as presentation prints during the final stages of the 3D vehicle modeling & texturing in order to determine if there were any inconsistencies between the CG model and the real car.
This is a production print from the Kraft “Geyser” project produced at Hatch Studios Ltd. This print was modeled and posed with 3dsmax, rendered with VRay 1.5 RC3 and composited with Photoshop. The entire background has been created from numerous photo composites.
Charlie is Sammy’s intergalactic partner in crime. Together, they recklessly cruise the universe causing an insurmountable amount of trouble and leaving a trail of broken hearts behind them. While Sammy evolved from a long line of once noble and oddly refined reptilian ancestors, Charlie was a runaway offshoot from a biological swine and pit bull […]
This is a promotion print of the Bick’s alien produced by Hatch Studios Ltd. for Ogilvy & Mather. A link to the original project can be found below. The alien was modeled and textured using ZBrush, rigged and animated in 3dsmax 8.0, and rendered with VRay 1.47.03. Depth Of Field was produced in part with […]
These are a set of fourteen recently completed backgrounds created at Hatch Studios Ltd. for the agency Mighty @ Bensimon/Byrne. They were developed for the new 2006 version of the highly-successful anti-smoking campaign website commissioned by the Government of Ontario. These backgrounds were not only a great deal of fun to work on, but the […]
This image was created for Wayne Kamidoi, the art director for sports at The New York Times. They ran a feature story on John Madden for their NFL preview on the front page of the sports section on September 4, 2005. John Madden was modeled and textured with 3dsmax 4.2, rendered with VRay 1.45.70 using […]
This is a production print created during the development of the Samsung “Z5 Posters” campaign./ Produced with 3dsmax 6.0, rendered with VRay 1.47.03 and composited with Photoshop.
These 5 prints were created for the launch of Samsung’s new Z5 MP3 player. The prints were created as poster-sized images and published throughout Canada in bus stops, subway stations, and billboards. These renders were produced with 3dsmax 6.0, rendered with VRay 1.47.03 and composited with Photoshop.
This was a promotional print produced as a pitch for a television series called “Pest Control”. Lighting is a combination of traditional lighting techniques combined with global illumination using VRay, 3dsmax and Photoshop.
Ronald is an old and miserable sixth generation butler who is profoundly unhappy with his chosen profession. Despite this, Ronald keeps at it every day in an effort to carry on the prestigious butler family tradition, and especially to honour his father “Ronald Bottler Senior The Fifth”, who had the noble privilege of serving the […]
Carlito is one of the few remaining and extremely rare South American Horned Slugs. Although quite curious and passive in nature, South American Horned Slugs are astonishingly stupid and have therefore dwindled down in population faster than panties being hurled at a Tom Jones concert. It is presently estimated, or perhaps optimistically misjudged, that only […]
Greeble is a great little plugin for 3dsmax written by Tom Hudson for procedurally generating detailed geometry on any mesh object. Although it was originally created for detailing “Spaceship models, cityscapes and Death Stars”, it is also particularly useful for testing global illumination speed and accuracy as it provides endless crevices and clefts for indirect […]
Sammy travels the galaxy with his sidekick Charlie for the sole purpose of “disturbing the peace”. He is known by many as “The Troublemaker”, or more simply put, “The Troubler”. Sammy peddles faulty weaponry and defective warp engines for income, often reselling such scrap for more than ten times their worth. Although Sammy may appear […]
Although he’s technically supposed to be a merciless alien invader, Boris is far too compassionate for planetary conquest and instead “comes in peace”, quite often evading near-death capture by the various worlds he visits. After a long day of harrowing escapes, Boris enjoys sipping tea in the evening while watching “Friends” on Tele-ZOVA VX1. Boris […]
Doge Ram SRT-10 vehicle renders. This project was textured and lit with 3dsmax 6.0, rendered with VRay 1.45.70 and composited with Photoshop. It was rendered with conventional studio lighting techniques in conjunction with global illumination.
Swead became so popular he was featured on the front cover of Post Magazine for their Siggraph issue. An environment was developed which suitably features the LA convention center where Siggraph 2004 was held that year. You can check out the original Infosection “Swead” project from the links below.
The Atrium Sponza Palace, Dubrovnik, is an elegant model created by Marko Dabrovic at RNA Studio. It was graciously donated to the public for a radiosity competition held by CGTechniques.com in 2002 and was kindly converted by Christian Bauer into numerous other formats (Max, 3ds, Dxf, Obj, Dwg, Vrml97, Mega Pov, Rhino) for use with […]
“Swead” is a curious little monster who inevitably always gets into trouble. His emotions often get the best of him as he has great difficulty in controlling them. He lives his life in a constant turmoil of confusion, curiosity, greed and anger – although he is incapable of hurting a fly. Swead takes great pride […]
With the huge success of Plumber and it’s BAFTA nomination, we received many requests for marketing material. This is a poster print we created for our old friends at Post Magazine, who graciously published it on the front cover of the January, 2004 issue.
A simple, but elegant project done over a very short period for Faber-Castell. These images were modeled and textured with 3dsmax 6.0, rendered with VRay 1.08 using traditional lighting techniques with global illumination.
This was a print created for Advil’s Extra Strength advertising campaign. It was featured nationally in various magazines and papers. Modeled with 3dsmax 4.2, rendered with Vray 1.07 using global illumination and composited with Combustion 2.0.
This is one of the earliest 3D scans from the Computer Graphics Laboratory 3D Scanning Repository at Stanford University. It has been widely used in the 3D industry for rendering engine tests due to it’s high polygon count. The original comes in the University’s .PLY format and contains 543,652 vertices and 1,087,716 triangles. However, after […]